Draft an impact report

Turn your data and stories into a clear, compelling report for funders, trustees and supporters.

See our prompting guide to learn more about our "REACH" approach and how to work effectively with Worthwhile Chat.
Author
CAST
Updated

August 13, 2026

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Steps

1. Describe the task

AI can help you create a strong first draft of an impact report using your own data, stories and materials. Including a structure for your report tends to produce a more organised output.

Copy and paste this prompt into the chat box, then send it as is - there's nothing to edit first. The AI will respond with questions rather than a draft. That's by design as it needs context before it can produce something useful. Answer as if you're briefing a colleague, and if you're unsure of an answer, just say so - working it out together is part of the process.

Using Worthwhile Chat?
This prompt is ready-made: just select it in your chat box and it will self-populate.

Sample prompt

Act as a communications professional with experience in the UK charity sector.

Draft an impact report. The report should have clear headings and short paragraphs that are easy to scan. Follow this structure:

  • Executive summary
  • About us - who we are and who we support
  • Our work this year - what we did and how many people we reached
  • Our impact - what changed as a result, with data and stories
  • Voices from our community - quotes and testimonials
  • Looking ahead - goals and priorities for the next year

Highlight the impact we've made using the data, quotes and stories I'll share with you.

Start by asking me questions about: who the report is for; my organisation (our name, and who we support); what time period the report should cover; the length and format it needs to be; and if I have any drafts or notes to upload. 

Then draft the impact report.

As you draft, watch out for and avoid the following. Make sure the language is accessible and avoids jargon. Describe the people we support in a way they'd be comfortable reading about themselves. Watch for language that reinforces stereotypes or assumptions about who they are.

2. Provide context

As you answer the AI’s questions, you can upload documents or paste in information to help it understand your work more deeply. The more relevant material you share, the better your draft will be.

Don't worry if you don't have everything neatly organised. You can simply copy and paste text directly into the chat box - notes, bullet points, a few key stats. Even rough information is useful. Just share what you've got.

Important context (add as much of this as you can)

  • Outcomes and changes - what improved for the people you worked with
  • What you delivered - sessions, events, services and how many
  • Key numbers - people supported, engagement figures
  • A few quotes or stories - from beneficiaries, volunteers or partners

Additional context to add depth and detail

  • Survey and feedback data - satisfaction scores, evaluations
  • Volunteer and staff involvement - hours given, roles played
  • Financial information - how funds were used, cost per person supported
  • Case studies - individual examples that bring your impact to life
  • Previous reports or comms guidelines - to help match tone and structure

Before you upload files: check for sensitive data

Review your documents for personal or sensitive information about beneficiaries. Anonymise names and identifying details before uploading. Even though Worthwhile Chat is privacy-first, good data practice starts with you. If you're using other AI tools, check their data settings too - many train on your data by default. How much you share depends on your existing privacy and data policies, and how much control you have over the tools you use.

If you’re unsure, ask yourself: “If this document were seen by someone outside our organisation, could anyone be identified or harmed?” If yes, anonymise first.

Sample prompt

I've uploaded our programme data, some beneficiary quotes and our last impact report. Please use these as the basis for the draft, and match the tone and structure of the previous report.

See our prompting guide for how to add files to Worthwhile Chat

3. Review the output

A first draft will be generated, based on the information and context you provided. You may be asked clarifying questions by the AI. For example, what a programme name means, or which figures relate to which activity. This is normal. Your response will be used to improve the draft.

Read through the draft and ask yourself:

  • Does this sound like us?
  • Have we captured the real difference we've made?
  • Is the tone right for the chosen audience?
  • Is the language clear and accessible - would someone unfamiliar with our work understand it?
  • Are the people we support described in a way they'd be comfortable reading about themselves?
  • Does the language reinforce any stereotypes or assumptions?
  • Does the report represent everyone we work with?
  • Does the report feel authentic and true to our mission - or does anything feel overstated or out of character?

If something doesn't feel right, that's fine - you can refine it in the next step.

See our prompting guide for more guidance on reviewing AI-generated outputs.

4. Follow up prompts

Getting a good draft often takes more than one go. Think of this as a conversation - you can keep refining until it feels right.

Ask for revisions

If the first output isn't quite there, try instructions like:

Tone:

  • "The tone is too formal - make it more accessible."
  • "Make the opening paragraph more compelling."
  • "Rewrite the section on [programme name] in a more personal, story-led way."

Length:

  • "Shorten this to 500 words."
  • "Write a shorter version of this for our website or social media."

Structure:

  • "Lead with a beneficiary story instead"
  • "Add a summary section at the top for funders who may only skim the report."

Representation:

  • "Can you rewrite the section about [group] so it focuses more on what they've achieved?"
  • "The tone feels a bit 'done to' - can you make it sound more like people are active in their own story?"

If you're not happy with the first draft, you can always start again - sometimes a fresh conversation with slightly different instructions gets you closer to what you need.

Add what only you know

AI works with what you give it - it can't know everything about your organisation. Once you have a solid draft, fill in the gaps:

  • Specific examples or stories
  • Recent developments or news
  • Acknowledgements of partners, funders or key people
  • Enhance your organisation's personality and voice

There you have it - you have your first draft Impact Report! Now you can copy and paste the text into Word, PowerPoint or a Google doc / slide deck and add graphics and visual elements as needed.

5. Tips and good practice

Get a colleague to read it through

Before sharing your report externally, ask a colleague to read it through. Do they recognise the organisation in it? Is anything inaccurate or misleading? Would beneficiaries recognise themselves in the quotes? A fresh pair of eyes catches things you might miss. Never share AI-assisted content externally without a human review.

Always check your facts

Always check statistics, figures, and specific claims against your original sources. Worthwhile Chat is there to support you - not replace your judgement, experience or voice.

Be transparent about AI use

Consider noting that AI tools were used in producing your report. More organisations are being open about this, and it’s in line with our Worthwhile AI values.

Think about your audience

Funders care about impact and value for money. Trustees need strategic insight. The public responds best to personal stories. The same information tells different stories depending on who's reading it - so tell Worthwhile Chat who the report is for and what matters most to them. And tailor accordingly. 

Save time next time

Once you’ve created a good report:

  • Save your prompt
  • Save your preferred structure
  • Note what feedback improved the draft

This will make future reports much faster to produce.

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Draft an impact report